Tourism Coordinator needed at City of Barrie Barrie, Ontario, Canada – Apply now

Job Number: PC-23-28

Job Type: Permanent Full-time, Union

Position Closing Date: Wednesday, June 21, 2023

Choose Barrie

The City of Barrie is a vibrant, progressive, and growing community with deep connections to our heritage, to nature and to the opportunities surrounding us.

Our community values quality of life; the ability to play year-round with 300 hectares of park space, our beautiful waterfront, our lively downtown core and the nearby hills, wetlands, and forests. We also value connections; to our neighbours and the community, to our road and rail network, and to the opportunity Barrie provides to enjoy life.

Everything Barrie has to offer, from the water we drink to the roads we travel on, has one thing in common – municipal workers. Joining a municipality is one of the most rewarding, engaging, and exciting careers you could choose. It is a career you can take pride in knowing that every day you make a positive impact on an entire community. We are one team, with one goal and we all work together to continue making our community great.

The Opportunity

The Economic and Creative Development Department is part of the Infrastructure and Growth Management Division. This department is responsible for the attraction and facilitation of new business investment and helping employers access the business opportunities of the area. They encourage and promote the creation of new Barrie-based enterprises, including start-ups and small business services. They also support the retention, growth, and expansion of the City's existing businesses. This includes bringing stakeholders together on strategic programs.

Reporting to the Director of Economic and Creative Development, the Tourism Coordinator acts as the primary driver of the City's tourism strategy and executes the vision laid out in the City's Tourism Master Plan. This position serves as a key stakeholder, collaborating with city staff, Tourism Barrie, Downtown Barrie Business Improvement Association (BIA), Barrie Hotel Association, Ontario Regional Tourism Office (RTO7), Tourism Simcoe County and other tourism businesses and stakeholders. As the City's primary subject matter expert, the Tourism Coordinator will operationalize the City's Tourism Master Plan by developing and executing an implementation program, including the sport tourism strategy, culture and film tourism strategies and investment attraction strategies. The Tourism Coordinator will link partners, work with the local Destination Marketing Organization (DMO) and the Municipal Accommodation Tax recipients to establish deliverables and success metrics to grow the visitor economy. This role will align key messaging, and deliver strategic programming and initiatives with the aim of furthering the City's role in advancing tourism.

Our Culture And Qualifications Of The Job

Corporate Culture

• Your workplace values align with our corporate values of Strive, Share and Care and you want to join us in providing exceptional services and programs to build a prosperous, growing and sustainable community

Education (degree/diploma/certifications)

• Three (3) year University Degree in Business Administration, Hospitality & Tourism, Marketing or equivalent

Experience

• Three (3) years of full-time experience performing duties related to the above-mentioned major responsibilities
• Demonstrated experience implementing project plans involving multiple stakeholders – industry sector research skills to identify market trends
• Demonstrated experience in communication, report-writing and public speaking

Knowledge/Skill/Ability

• Working knowledge of the following legislation, regulations/requirements, principles and standards:
• • Corporate policies and by-laws (i.e. Purchasing Policy, Code of Conduct)
  • Municipal Accommodation Tax Policy
  • Project Management
  • City of Barrie Economic Development Strategy, Tourism Master Plan, and Tourism Barrie
  • Role of Destination Marketing Organizations in Ontario
• Thorough knowledge of the tourism industry, including ministry structure, policies and procedures, as well as the City of Barrie and broader County assets, destinations, retail and hotels
• Demonstrated ability to:
• • Successfully bring public and stakeholders together and communicate the value of tourism contributions to the economic vitality of the City
  • Deliver a project from start to finish, preferably in the tourism sector, requiring stakeholder collaboration, communications, success metrics, and within a budget
  • Coordinate staff and stakeholder teams to achieve an outcome and oversee project budgets
  • Work in a fast paced environment requiring collaboration, ease in working with elected officials and senior levels of leadership in both the municipal and private setting
  • Respond to client needs in a timely, professional, helpful and courteous manner
  • Consistently meet service standards and follow up to ensure needs have been met
  • Develop and deliver public presentations related to tourism
• Intermediate skills include: Administrative; Attention to Detail; Business Acumen; Collaboration; Consultation; Customer Service; Facilitation; Judgment; Organizational; Presentation; Problem Solving; Professionalism; Project Management; Public Engagement; Research; Time Management; Verbal Communication; Written Communication
• Basic computer literacy using Adobe Pro
• Intermediate computer literacy using Microsoft Office Suite – Word, Excel, PowerPoint
• Availability to attend evening/weekend meetings or to work outside of designated normal hours per week

Conditions of Employment

• Satisfactory Criminal Record Check*
• Please note that this is a requirement for any new employees to the City of Barrie in accordance with the Police Record Check Procedure. Existing employees will be grandparented from this requirement.

Other Important Information

Location: City Hall, 70 Collier Street, Barrie, Ontario*

• Please note: the City of Barrie has implemented a Hybrid Work Program Procedure that may allow a hybrid work arrangement for positions that meet the eligibility requirements.

Hours: The normal hours of work are 35 hours per week in accordance with the Collective Agreement.

Wage: This position is within the CUPE Local 2380 Bargaining Unit with the following pay level and 2023 pay range:

• Pay Level: Level 7
• Yearly Salary: $66,375.40 to $79,552.20 per year
• Hourly Pay Rate: $36.47 to $43.71 per hour

Benefits: This position includes a comprehensive union benefit plan, including but not limited to extended health and dental coverage, life and accident insurance, paid vacation and sick days, short/long term disability plans, OMERS pension plan, discounted rate for City Fitness Memberships and much more.

Don’t meet the credentials as outlined but have years of directly related experience? Please see the City’s Education Equivalency Procedure to determine if you may qualify for equivalency. Further information is available at www.barrie.ca/JobOpps.

• Position Equivalency Code: D

Please note that verification of educational credentials will be required from the preferred candidate prior to an employment offer.

The City of Barrie is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness and welcomes applications from qualified individuals of diverse backgrounds. We are committed to providing barrier-free and accessible employment practices and we will accommodate the needs of applicants under the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the recruitment and selection process. If contacted for an employment opportunity, please advise if you require Code-protected accommodation and we will work with you to meet your needs.

Disclaimer: The job posting has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position title. It may not contain a comprehensive inventory of all duties and responsibilities required of employees to do this position. For full position details, please request a copy of the Job Description by emailing HR.Recruitment@Barrie.ca.

We thank all applicants and advise that only those selected for an interview will be contacted.